Mother of 1084

The play Mother of 1084 (1997) is the original translation of Mahasweta Devi’s Bengali playHajar Churashir Ma that has the best illustrations for the marginalized category. The neglected and suppressed plight of the woman is represented by Sujata Chatterjee, mother of the protagonist of the play Brati Chatterjee whose ideology i. e. , commitment to the revolutionary and Communist Naxalite movement has labeled him as a rebel, and led to his ruthless killing by the police in an ‘encounter’.In the play Mother of 1084 Sujata Chatterjee, a traditional apolitical upper middle class lady, an employee who awakens one early morning to the shattering news that her youngest and favourite son, Brati, is lying dead in the police morgue bearing the corpse no. 1084. Her efforts to understand her son’s revolutionary activism lead her to reflect on her own alienation from the complacent, hypocritical, bourgeois society against which he had rebelled. The play moves around Su jata, a middle-aged woman belonging to a ‘bhadralok’, bourgeoisie Calcutta family.Born into a conservative, affluent family, Sujata is advised to pursue her B. A. so that it helps her marriage prospects, but is ultimately married off to Dibyanath Chatterjee, a chartered accountant, despite his unsound financial situation. In thirty-four years of their married life, Sujata gives birth to four children, two sons (Jyoti and Brati) and two daughters (Nipa and Tuli). When the novel opens, two of her children are already married, Jyoti to Bina and Nipa to Amrit.In the eyes of the world, all of them are leading perfectly happy and settled lives, but as Sujata goes on to discover later, that this happiness is only superficial. Significantly, Sujata makes several other discoveries, only after the sudden and mysterious death of Brati, her younger son, with whom she had always shared a very special relationship. For instance, she discovers that all her thirty-four years of her mar ried life, she has been living a lie, as her husband, being an incorrigible philanderer, always cheated her with his mother’s and children’s tacit approval.He fixed up a petty bank job for her, when Brati was barely three years old, not out of any consideration for her economic independence, but essentially to help the family tide over a temporary financial crisis. And, as soon as the tide is over, he wants her to give up the job, which Sujata simply refuses. Later, she also discovers that her children, too, are leading lives very similar to her own. If there is someone who has dared to be different, it’s Brati. Sullenly rebellious, right from his childhood, Brati has made no secret of his disregard, even contempt, for his familial code and value-system.Turning his back upon this decadent and defunct code, Brati decides to join the Naxalite movement sweeping through the State of West Bengal in late 1960’s and early 1970’s. Unaware of his secret mis sion, Sujata is not able to dissuade her son from joining this movement. During his period of struggle, he comes into contact with a young girl, Nandini, who is also a member of the underground movement and with whom he shares his vision of a new world order. On being betrayed by one of his comrades, Brati and three of his close associates, Somu, Parth and Laltu, are brutally murdered by the assassin of the police.Later, the police call up his father, asking him to come and identify the dead body of his son, who, has in the meantime been divested of his identity as a person, and given another ‘dehumanized identity’ as corpse number 1084. Not only does the father refuse to go, but he also forbids other family members from doing so. Outraged at the manner in which his associates, his immediate family and the state have abandoned the dead Brati, his mother, Sujata decides to go, throwing all pretensions to false social respectability and the fear of public censure, to wind s.Dibyanath Chatterjee, father of Brati Chatterjee is represented, as an honest representative of the male dominated society. As soon as he comes to know about the news of his son, instead of rushing to the police station he tries to hush up the matter. Sujata is aghast to see the indifferent behaviour of her husband. He was least bothered to talk about this matter to his wife Sujata. The following sentences reveal very clearly how much she was neglected by him: Sujata : (uncomprehending, in a panic). What will you hush up? What are you talking about? Dibyanath: Jyoti, there is no time to waste.He goes out. Sujata : Jyoti! (Jyoti busy in dialing a number. He does not reply) Jyoti! (Reproving). Jyoti! What’s Happened? (04) From the above lines one can easily conclude that Sujata was neglected though she was the second important member of the family. Dibyanath Chatterjee bothered to consult his son Jyoti rather than his wife, Sujata. Sujata felt shocked when Dibyanath Chatterje e refuses to go to the police station with the fear of stigma in the society for his son’s involvement in anti – government affairs. In the words of Sujata: But that soon? Even before the body’s been identified?A father gets the news on the telephone and does not even think of rushing to have a look? All he can think of is that he’d be comprised if his car went to Kantakapukur? (09) The four chapters in the play mark a new stage in the evolution of Sujata’s consciousness, as it enables her to re-order her fragmented and chaotic life in search of a cohesive identity. Every time she visits her own past or that of Brati, Somu’s mother or Nandini, her long-suppressed personal loss is slowly released into the ever-widening, spirals of betrayal, guilt and suffering.From a weak-willed, hopelessly dependent and a non-assertive moral coward, Sujata is transformed into a morally assertive, politically enlightened and a socially defiant individual. In the first chapter, significantly titled ‘Dawn’, Sujata primarily returns to her interior, private world of personal suffering, torture, betrayal and loneliness. Negotiating the inner time in relation to her immediate familial situation, she becomes aware of how she and Brati were not just fellow sufferers but also soul mates.In the second chapter, ‘Afternoon’, Sujata’s visit to the bank to get jewellery from the locker is only a pretext for her to visit the house of Somu’s mother. A close associate of Brati, Somu had been killed in the same encounter. More significantly, Brati had spent his night in Somu’s house before his mysterious disappearance and death. While Sujata goes to Somu’s mother with the specific aim of retrieving the memories of Brati’s last few hours, it turns out to be her entry and initiation into another world altogether.It is the world of primitive squalor, filth, poverty, degradation and subhuman exist ence that only hovers tentatively on the margins of ‘bhadraloks’ consciousness. She enters into the little known world of slum dwellers. The sight of Somu’s ageing mother, her disgruntled daughter and that of their ramshackle tenement with a straw roof is enough to complete the rituals of initiation. In the third chapter, titled ‘Evening’, she visits Nandini, who apart from being Brati’s comrade-in-arms was also his beloved.It is Nandini who reconstructs for Sujata all the events leading up to Brati’s betrayal and murder. In the process, she also initiates Sujata into the little known world of the underground movement, explaining to her the logic for an organized rebellion, giving her first hand account of state repression and its multiple failures. It’s through Nandini that Sujata is finally able to understand the reasons for Brati’s political convictions and his rejection of the bourgeoisie code.All this leaves her so co mpletely bewildered that she openly admits to Nandini, â€Å"I didn’t really know Brati. † (87). In the last chapter of the novel titled ‘Night’, we meet a transformed Sujata, one who is more self-assured, morally confident and politically sensitive. She decides to leave the house in which Brati never felt at home, where he wasn’t valued while he was alive, nor his memory respected after his death. Having found a soul mate in Brati, she turns her back on Dibyanath and his decadent value-system.Bound by a sense of moral responsibility, she does go through all the rituals and ceremonies connected with Tuli’s engagement, but during the party, she maintains stiff, studied silence. Her insistence on wearing a plain, white sari for the party is also a significant gesture. The feelings of Sujata were not respected but misinterpreted by the members of the family. The given conversation between Sujata (Tuli, the second daughter of Sujata) and Tuli rep resents this thought: Tuli : Didn’t Brati laugh at other people’s beliefs?Sujata: Brati’s belief was so different from your belief in the Swami, or Bina’s in her prayer room, that it sounds utterly absurd when you drag his name into the same context. Tuli : The same thing again! You will react every time we mention Brati. Sujata : Yes. Tuli : Are we not worthy enough to pronounce his name? Sujata: The way you pronounce it! To hurt me! (08) On one occasion Dibyanath Chatterjee accused Sujata for misleading their son which has led him to become a rebel. The egoistic nature of the father is understood in his words, â€Å"Bad company, bad friends, the mother’s influence† (29).It is a well known fact in the society that father and mother play an important role in bringing up the children. But it is ridiculous to notice that when the children get spoiled, complete blame is thrown on mother. Being physically weak and fragile, (for a few years, she had been living with a rotten appendix inside her system), and traumatized by her younger son’s death and subsequent repression of grief, she simply gives up on life. When she screams and collapses into a heap, her husband is quick to react that her â€Å"appendix† has burst.Whatever the symbolic overtones of his statement, she certainly succumbs to the slow process of inner-outer rot and decay. Finally, as she herself says, â€Å"Now that Brati is dead, I, too, wouldn’t like to go on living. † She discovers her inner self but on the whole loses her will to live and survive. Time constantly swings back and forth, and so does the pendulum of two interconnected, intertwined lives, that of Sujata and her son, Brati. Interestingly, it is death that unites them both, irrevocably asserting the authenticity of their lives, too.Mahasweta Devi’s predominant concerns are the tribal backwaters, the â€Å"exploitations of the Adivasis by the landed rich or th e urban-administrative machinery callously perpetuating a legacy of complicity with the colonizers, bonded labour and prostitution, the destitution and misery of city dwellers who are condemned to live at the fringes and eke-out a meager livelihood, the plight of woman who are breadwinners and victims of male sexual violence, dependent widows, ill-treated wives, and unwanted daughters whose bodies can fetch a price – are adequately represented†. Sen). From the above situations, one can infer the insignificant role of Sujata in the play Mother of 1084, as a woman who has been relegated to the position of a neglected, suppressed, ill-treated, mechanical and marginalized in all forms in the male dominated society who consider woman as an object of sex, only to reproduce, bring money when needed and does not possess even a voice to express her own concerns.

Cameron International Corp Essay

The three major issues facing Cameron International (CAM) are acquisitions, environmental, and competition risk. Cameron International is primarily involved in the manufacture of petroleum production equipment, compression and power equipment to direct flows of oil and gas wells. Acquisitions The company is formerly known as Cooper Cameron Corporation. The company growth depends on the availability of natural resources. To be able to be competitive in the industry, it needs to analyze the existing processes and identify the best production method for harnessing oil and gas, and adjusting it manufacturing operations towards the identified need. The Company made significant investments in improving its services and products over the years. During 2004 to 2005, the company has acquired Petreco International and Dresser Flow Control Businesses. Also, â€Å"Recently CAM paid approximately $44 million to acquire DES Operations Limited, a Scotland-based supplier of production-enhancement technology, which will enhance the subsea operations within the Drilling and Production Systems segment† (value line). Subsea operations is the new direction to which the company is heading. In fact, the company is currently working on more than 15 major subsea projects using motors and other equipment made by an aerospace-industry contractor (Factiva Wall Street Journal). These projects will require a longer time, a large increase in financial scope, a need in substantial engineering, and it will also involve the application of existing technology to new environments or new technology (CAM 10K 2006 p. 7). Because this new operations are larger and more complex than traditional operations, the Company may not be prepared for meeting the expertise and technical requirements of the projects. Failure to meet client’s expectations does not only lead to loss in revenue, but also to loss of the significant financial investments committed by the company towards this innovation. The company has had both success and failures in this new endeavor. Subsea operations account for eight percent (8%) of the company’s revenue in 2006 (CAM 10K 2006 p. 7). According to Fortune magazine, the company has raised earnings by producing an array of subsea valves, wellheads and blowout protectors which are currently on high demand. The result is expected to make Cameron’s profits to climb thirty-nine percent (39%) this year. On the other hand the company experienced backlogs on the projects, amounting to as much as four hundred eight million dollars ($408 millions). Based on these figures, it is clear that the new operations of the Company can be lucrative and risky. As mentioned above, the new operations involve the following risks: not meeting client’s expectations, incurring delay, loss of revenue, loss of opportunity and loss of capital. Environmental Litigation The Company has a strong policy on environment sustainability and has implemented measures to ensure the quality, safety and reliability of its products. It utilizes an all electric sub-sea production system which is designed to reduce environmental contamination risks. It line of compression products offer greater efficiency and reduced emission levels. (Annual report 2006 p. 9) The company has conducted oil risk spills analysis through the OSRA models originally developed by Smith and company, which has been enhanced over the years and uses realistic data fields of winds and ocean currents in the GOM (OCS Report 2007). However, it may be noted that with Cameron’s policy to pursue an electric sub-sea production system, the risk of oil spills is reduced and the likelihood of it being involved in a major oil spill is reduced. In addition to this, the company has exerted efforts towards managing environmental risks involved in subsea operations by contributing in the development of a shut-off device called Environmental Safe Guard. This device has been proven successful in operation under 2000-m water (Simondin, et. al. 2005). Competition Risk Cameron International has maintained a track of growth in the oil industry, from 1833 up to the present. It currently manufactures 50 different brands of drilling and production systems. Growth can be expected to continue. As pointed out in the Company’s annual report (2006), sales of equipment like compression systems has registered a steady increase with the greatest share of revenues accruing from sales outside the United States. The Company has maintained an excellent revenue growth rate at thirty-nine point sixty-seven percent (39. 67%). It also has a net income growth rate of eighty-one point eighty-eight percent (81. 98%), while maintaining a good debt to equity ratio of forty-three point fifty-two percent (43. 2%). Debt to equity ratio is good compared to the industry average of 63% (Corn 2007). A comparison of the company’s ratios with others in the fields provides a clearer picture of its performance in the industry. The company’s touted revenue growth rate is ranked fifteenth (15th) in the industry and is extremely small compared to the leading company. Its long term growth rate is assessed as twenty-one percent (21%), also fifteenth in the industry. These ratios show us that the company’s performance is not the leading company in its industry but it does perform respectably compared with the other players. In its 10K, the company claims that it has a growing global market (CAM 10K p. 7). Some financial analysts agree with this statement. The CEO of Clear Indexes LLC and Clear Asset Management LLC claims that there is an increasing demand for oil in China and India and the Company is â€Å"ideally placed† in supplying the demand for increased production (Corn). However, because of the ties of Corn’s own company with CAM, this statement should not be taken at its face value. In the 30 April 2007 issue of Fortune, the company is only seventh in the industry with Halliburton ranking first. On a positive note, the company did climb up the Forbes 500 list with a present ranking of five hundred fifty-third (553rd) from last year’s six hundred eighty-fifth (685th). (Fortune 500 annual ranking) Based on the analysis above, the company’s performance is acceptable but not stellar. The changes made by the company towards subsea operations may be the wave of the future, providing not only a significant portion of the company’s revenues but also lowering environmental liability risks that are necessarily included in the company’s operations. The move, however, is not without its disadvantages. Subsea operations requires the commitment of large amounts of capital and expertise, expertise that the company has not fully mastered. The failure of the company in this endeavor will adversely affect the company’s growth for years to come.

McCarthyism and its affect on Hollywood Research Paper - 1

McCarthyism and its affect on Hollywood - Research Paper Example tical determinants of the very dark register that is affiliated with communism, and / or renunciation of aid of the government enquiry of the Communist Party and some of them were blacklisted only because their titles came to the incorrect location and time (Murray 267-79). Even throughout the firm observance of the late 1940s by the end of 1950, blacklist was seldom made explicit and verifiable, but it initiated direct impairment to the vocations of numerous American creative individuals, often as a betrayal of companionship (not to mention the principle) of cost life and assist to ideological censorship industry. The first methodical Hollywood blacklist was instituted November 25, 1947, a day after 10 writers and controllers were entitled for contempt of Congress for denying testifying before the House Committee on Un-American Activities. Group of studio bosses, portraying under the auspices of the Motion Picture Association of America, broadcast the dismissal of the artist-the so- called Hollywood Ten in what became renowned as the Waldorf Statement. June 22, 1950, booklet deserving Red Channels emerged, calling 151 amusement commerce professionals as part of the "red fascists and their supporters, shortly most of the appointees, with some other creative individuals who have been omitted from paid work in much of the amusement industry. Blacklist was competently broken in 1960 when Dalton Trumbo, a repentant constituent of the Hollywood 10, was publicly identified as a screenwriter of movies Spartacus and Exodus. Some of these very dark registers, although, is still ostracised from employed in his area for numerous years. The Committee on Un-American Activities (HUAC) was conceived in 1937 under the chairmanship of Martin dies. The major reason of HUAC was enquiring his anti-American and subversive activities. Soon after his designation, Dies obtained a telegram from the Ku Klux Klan: "Every factual American, and that encompasses all the Klansman, is behind you

Position Paper (Health Law M7) Assignment Example | Topics and Well Written Essays - 500 words

Position Paper (Health Law M7) - Assignment Example In my position paper I look at how a balance can be stricken between rights of patients and the often necessary practical needs of the medical community. One well documented practice where abuse of patients may arise yet is very necessary for the practical training of medical surgeons is ghost surgery. In ghost surgery, the contracting physician is not the actual one performing the procedure on the patient and sometimes procedure may be performed by physicians who are students of surgery. The phenomenon takes place in other settings of medical care provision to patients such as radiology and laboratory testing. The patient may or may not suffer as a result of ghost surgery but the fact remains his contract was violated as the service was offered a person different from whom the contract was signed with. Training needs of medical doctors are also an equally important element for the sake future surgeons and physicians. In the Tunki cases, the court ruled California court ruled in favour of the Regents of University of California largely on the grounds of the important research work that the university is engaged in through its medical centre. By the mere fact the patient knowingly submitted himself to the facility understanding it selectively accepts patients from the public for medical care as part of their research efforts and thus waiver of negligence was the appropriate ruling. Ruling in favour of the complainant would have diverted funds meant for research into payment of claims. In this case the bigger research needs override that single patient’s rights to care and in effect life. In the case of Shorter her death was largely due to her faith with is supposed to be respected by the doctor yet it posed risk to her own life and buy the doctor not abusing her rights it amounts to negligence. Her best interest in the circumstance was

Relationships Essay Example | Topics and Well Written Essays - 1500 words

Relationships - Essay Example Whole of her life she had to burn in the desire to unite with her lover and also had to see her lover with someone else .This pain was killing her inside, but she found no way to express her despair and distress to anyone and kept everything to herself. Celie on other hand is a black woman, who had to undergo sexual assault from the hands of her step father and feel dejected and exploited at her own home. Moreover, she had lost her children from her step- father and had to undergo the agony of a mother who lost her children .She was then married to a man called Albert who also disrespectful towards her and abused her greatly which left a black mark on her mental and physical health. She felt being victimized by men in all phases of her young life and wanted to escape from this traumatizing environment. How are Tita and Celie are different? Tita is naive and loving Mexican girl who is submissive and head over heels in love with her neighbor. All she wanted in her life was the love of her lover but was finding her mother as an obstacle to possess him. Tita is a delicate woman and had no expression of feminine strength and endurance to suffer all the pain and agony she was going through because of her lost love. She has her charms but she is not able to do anything because of the restriction she faced from her mother. She has been asked to serve her mother till death and forbidden from marrying her lover. She is very romantic and creative but loses her identity because of her arrogant and self – centered mother. Tita achieves the union with her lover very late in her life and also loses him the very day they became physically close. Celie is a black woman who has not seen the happier side of life, since her childhood. She actually does not have any self confidence or self – identity. She was subject to oppression from men since her childhood and also had to bear children from sexual assault. She lost trust in herself and had no hope in life and the o nly relief she had the love she had for God. She also got married to a man she never loved and had to be a victim of abuse and assault from him too. Through all these bad experience she lost her self confidence and her sexuality and felt that she had no dreams and hopes from life. But later with the help of her friend, she realizes that she had lot more strength and will power left in her to bring back positive changes in her life. She molds herself to be independent business women and regain the power as well established black women that most of women desired for. Elements Tita and Celie needed to be Stronger Tita is a young woman who has no moral or emotional support from anyone in her family or outside. She should have fought with her mother to acquire her lover as her mother was being cruel and ignorant to her. She should have developed some courage to speak for herself and obtain what she wanted most in her life. Being naive and innocent is not a bad quality but being suppresse d and exploited is also not a quality worth praising. A woman should be strong and determined enough to explore her desires and choices in life and standby it at any cost. Tita’s mother was threatening her and black mailing and if she would have been strong willed she could have achieved her lover whom she loved passionately and

Seminar Arts and humannities unit 1 Research Paper

Seminar Arts and humannities unit 1 - Research Paper Example Some of the elements of humanities that children enjoy include exploring, field study, travelling, acting and researching. The reason why children enjoy these elements of humanities is due to the fact that they mostly practical and involve physical activity which children are more interested in. I still engage in these elements of humanities especially field study, exploration and research whereby in tackling humanities such as history and language I have to go into the field to get a more profound understanding of these languages and where they culminated from. Here are skills that one can learn from studying humanities that would enable one to be a more effective critical thinker. These skills include analytical skills, speculative skills and creative skills. Analytical skills are acquired through activities involving analyzing data for example historical data. Speculative skills are obtained due to the fact that in many humanities, one comes across very many theories which are speculative and hence one has to choose the theory that he or she thinks is correct. In acquiring these skills I am able to apply them in other fields of study that require critical thinking and therefore they will enable me increase my chances of getting to my intended

Personal and Managerial Effectiveness Assignment

Personal and Managerial Effectiveness - Assignment Example Without which, an organization may not sustain or prosper effectively in this age of competitiveness among other rival players. This is because; interaction or communication with diverse individual or employees within an organization is the mother of creativity or innovation. It might prove effective for the organization in enhancing its profit margin and reputation in the market among other rival players. As a result, the image and uniqueness of the organization might also get enhanced thereby amplifying its level of sustainability in long run. Therefore, it might be depicted that interaction with the workforces of diverse culture, creed and beliefs is extremely essential to present innovative products and services to satisfy changing needs. This report mainly highlights the importance and definition of diversity along with its negative effects within a work place. Other than this, it also describes the essentialities of a diverse workforce within an organization as well as resoluti on of the issues of the diversity in an effective way so as to make it an opportunity for further improvements. Discussion What is diversity? Diversity is recognised as the procedure of acknowledging, accepting, evaluating, and analysing the differences of the viewpoints of the individual of varied age-groups, creed, ethnicity, gender, mental capability, race, spiritual practice and many other specifications. Other than this, it is also described as the process to understand and respect the ideas and suggestions of each and every individual within an organization thereby amplifying its uniqueness among all. Therefore, diverse workforces might prove effective in enhancing the productivity and profitability of the organization in long run among other rival players. So, keeping the concept of unity in mind, the challenges of diversity is fading slowly and gradually from the corporate organizations in the entire globe. Essentialities to manage diverse workforces In today’s era, d iversity is the root-cause of success of maximum extent of the organization operating in different segments. However, it might be possible only if it may be managed effectively and continuously. Only then, varied types of talents and capabilities of the employees working within an organization might be explored resulting in amplification of the productivity and efficiency in the market among others. Along with this, it might also prove effective in presenting varied types of inventive products so as to cope up with the challenges of the changing situation. As a result, it might also help the organization to improve its distinctiveness and reputation in the entire market among other rival players. Therefore, it might be depicted that diverse workforce or multicultural workforce helps in enhancing the performance and image of the individual as well as the organization in the society or market among others. Challenges Faced By 21st Century Organizations due to Diverse Workforces In ord er to retain the level of sustainability and competitiveness in the market for long run, the management of most of the organizations are devoting their maximum time and concentration to sort out diversity issues such as discrimination, negative attitudes, behaviours, conflicts, complaints, equal opportunities for females, organizational restructuring and many others. The prime cause behind it is to enhance their level of

Fix the assigment Essay Example | Topics and Well Written Essays - 500 words

Fix the assigment - Essay Example They can also provide feedback to the marketers via the same platform and this will help the marketers to be in a position to design products that would satisfy the needs and interests of the customers. The company intends to use a multi-channel online communication strategy in order to reach as many customers as possible in different parts of the country. Marc J. Metrick- President (CEO) said that the company intends to create customer superior value and experience through the use of online shopping in doing business. The company is dedicated towards improving customer service in a bid to satisfy the needs and interests of the customers. Saks Fifth Avenue will particularly focus on editorial content published on different social media such as Face Book, Instagram as well as Twitter. This type of social media will provide a two way channel such that the customers can communicate directly with the marketers and sales reps at the company. They can also give feedback about their needs and interests using the same platform. Saks Fifth Avenue1 also utilises other channels where the customers are given the opportunity to give their ideas and views that can help the company to design products that suit their needs. Saks Fifth Avenue’s pricing strategy will be mainly influenced by the market forces obtaining at a particular period. The company does not intend to exploit the customers through charging high prices for the products offered. The company seeks to create a mutually beneficial relationship with all the stakeholders. The main goal of the company is to ensure that its needs as well as those of the customers are satisfied. The company will organize campaigns that are meant to enlighten people about the need to be responsible in their actions in order to ensure that they do not cause harm to the environment. Additionally, the company will also engage in programs that are designed to help it plough back to the

Pressures for Change Essay Example | Topics and Well Written Essays - 1250 words

Pressures for Change - Essay Example Barrett was barely a year old at the organization when America started the war on Iraq. This was in 2001. The war was solely a political move that had dire consequences on different aspects of the American economy. It strained the economy as more money was needed to fund the fight. In this case, the money could only be sourced from public fund which is tax collected. This resulted in a shift in the purchasing forms of most the American market. The war also affected international markets. For instance, sympathizers of the Iraqi government started discriminating against American products and Intel was one of the companies that felt the consequence of the discrimination. Intel manufactures computer chips and sells them off to other companies some of which are situated overseas (Palmer, Dunford & Akin, 2009). The poor performance following this had detrimental consequences on the firms’ standings at the stocks market since low sales meant lower profits resulting to low dividends t o its share holders. As a result, investors began shying off from Intel’s shares and this was to blame for the poorest price of twenty dollars that the company’s share got to by September 2001. This poor performance caused by the geopolitical factor needed effective change to reverse. It was a trend that could have seen this leading market player liquidated within the shortest period and the chief executive office Craig Barrett could not have known what would have hit him. Being the aggressive individual he was, he noticed the need initiate change and introduce a brand into the market that could sustain the buying trends at the time. It is with this in mind that he launched faster and smaller processors at lower prices. With this type of product, the firm shifted its market target from the high end citizens to the middle and low class who coincidentally formed the majority of the population. He also was forced to diversify the firm’s operation. He transformed th e company from merely making the microprocessors to a manufacturer of other information and communication appliances. In as much as the move to begin manufacturing other communication and information appliances was a good one, it was bound to impact negatively on the general sale of the firm’s products. Intel initially manufactured these micro chips and sold them to other manufacturers of ICT products such as Toshiba, Acer, and Hewlett Packer (HP). This meant that these other secondary firms would buy these chips in bulk and use them to manufacture their products. But since Intel would still reserve the copyright laws, they would always indicate that their products had Intel chips. This acted as a platform for further advertisement for Intel’s products. It is, therefore, only logical that when Intel began manufacturing such appliances as computers and mobile phones, it started competing for the very limited market with its former customers. This would not have been rec eived positively by these companies as they started treating Intel as a competitor and not a supplier. This further reduced the sales of the firm’s products and contributed to the poor price of the firm in the year 2001 and early 2002. With a poor performance, and the changes that the chief executive officer was making in the firm, the company was most definitely taking a newer shape. The

Regional economy Essay Example | Topics and Well Written Essays - 1000 words

Regional economy - Essay Example Regarding political context, consolidated investments in Research and development activities are particularly promoted to be enhanced, especially in business sector. Correlation analysis of the European Union Research and development policy, higher education activities, innovative business participation and regional economic growth justifies the European Union Research and development policy and financial mechanisms applied in the European Union regions, where coherence is stimulated. According to the conducted research it can be stated that in these regions expenditure of business sector on Research and development activities increases the GDP per capita in PPS, the labour productivity per hour worked, but governmental sector expenditure on Research and development activities has a small negative influence on the GDP per capita in PPS. Higher education sector expenditure on Research and development activities in these regions induces the increase of the number of students, but no in fluence on economic indicators is noticed. However, the correlation analysis shows the differences exist regarding the influence on regional economic development between the different regions of the European Union, the USA and Japan. Some premises could be made, which may create difficulties in the European Union regions, where cohesion is stimulated, to implement some financial and management mechanisms, aimed to stimulate Research and development activities, and that are used in the European Union regions, where cohesion is not stimulated, in the USA and in Japan. Paragraph Sources:- i. European Communities (2006). Creating Innovative Europe. Report of the independent expert group on R&D and innovation appointed following the Hampton Court Summit and chaired by Mr. Esko Aho Luxembourg: Office for Official Publications of the European Communities ii. Eurostat (2009). Accessed on 2009-01-10 by http://epp.eurostat.ec.europa.eu/portal iii. Melnikas, B.; Dzemydiene, D. Evaluation of Re gional Economic Clusters In Central And Eastern Europe. Intellectual Economics. 2007, 1: 46–54. 2. How has regional policy within the union developed in an attempt to promote cohesion and balanced geographical growth Substantial progress has been made in understanding the sources of uneven economic Development at the regional, national and international scales, but no single theory or Disciplinary perspective is up to the task of such understanding. This literature review Suggests that traditional theories of economic growth have been complemented by three Principal advances in theory and measurement: economic geography, and especially Theories of the relationship between transport/trade costs and spatial agglomeration; Economic growth theories and especially those that focus on the sources of innovation And knowledge-creation in the economy, and on their territorial distribution; and Institutional theories, which centre on the capacities of economies to absorb knowledge And innovate, to organize them efficiently, to adapt to change, and to avoid lock-in By inefficient practices or rent-seeking interest groups. Taken together, they go a long Way toward

Cardiovascular Disease Information Essay Example for Free

Cardiovascular Disease Information Essay Cardiovascular disease is the number one cause of death in over half of the people in this country. It affects all aspects of the heart function, from the arteries that supply the blood to the valves to the heart muscle itself. Heart and blood vessel disease- cardiovascular disease – includes numerous problems, many of which are related to a process called atherosclerosis. Atherosclerosis is a condition that develops when a substance called plaque build up I the walls of the arteries. This buildup narrows the arteries, making it harder for blood to flow through. If a blood lot forms, it can stop the blood flow. This can cause a heart attack or stroke. Some of the symptoms associated with cardiovascular disease are chest pains, sudden numbness of arms or face, strokes or congestive heart failure. Cardiovascular disease can be managed by following a lean strict diet, keeping your cholesterol down, not smoking, maintaining your blood pressure and exercising regularly. It is said that if you exercise for about 30 minutes a day every day, that will keep you healthy and your heart pumping. Congestive Heart Failure refers to a poorly pumping heart that causes a fluid back up in the heart, lungs and other organs. The symptoms are shortness of breath, swelling in the body and debilitating fatigue. It is said that congestive heart failure is the most common cardiac condition among the elderly. Heart failure can start from an unnoticeable condition, which can progress to a debilitating disease. The way to check to see if you have a heart problem is by having an Echocardiogram which monitors your heart and makes sure everything is functioning properly. This disease can also be controlled by maintaining a healthy diet, not smoking, controlling your weight, and following a good exercise regimen. Maintaining your weight is also an important factor.

Motivational Interviewing for Smoking Cessation

Motivational Interviewing for Smoking Cessation Maria (titanium number: 47144) is a retired, 65-year-old lady who visited the clinic, for the replacement of her teeth in quadrant 4 (#33-36) after the removal of the old bridge and the abutments by a private dentist due to weakened abutments. According to the patient, her last visit to the dentist was 2 weeks before her first appointment with me. It was for the removal of the residual root of 44 which served as one of the abutments for the previous bridge. Maria brushes her teeth twice a day, using a soft bristle toothbrush and fluoridated toothpaste. She also flosses and rinses her mouth with Listerine mouthwash twice a day. The patient has underlying cardiac arrhythmia, chronic bronchitis, fracture on vertebrae T5 and T7, depression, fibrocystic breast, hypertension, sciatica leg, scoliosis, type 2 diabetes and osteoarthritis on her rotator cuffs as well as her knees. She is allergic to resedronate sodium. Socially, Maria is a smoker and she smokes 15 cigarettes a day since she was 17 and she is not thinking of quitting. She drinks occasionally. Upon oral examination, her oral hygiene is generally good with some mild plaque and calculus deposition. Her PSR score was 0 for all sextants, suggesting no active periodontal disease but generalized gingival recession was present. Her #24-27 as well as #34-36 was replaced by bridges. There were restorations on almost all of the dentitions with only 4 sound teeth. However, no active carious lesion was found. Tobacco smoking can cause damage to almost every system of the human’s body, contributing to a variety of diseases thus increasing the mortality rate.1 Moreover, studies have shown that smoking can affect oral health in diverse manners such as increasing occurrence of oral cancer, periodontitis as well as causing teeth discolouration.2 Therefore, it is the responsibility of a dental practitioner to address this issue. In Maria’s case, the habit of smoking is rather alarming because it not only can affect the oral health but her general wellness. From her medical history, it has been shown that she is suffering from multiple diseases that can be modified by tobacco smoking. Most significantly, smoking is the major cause of chronic bronchitis and can further exacerbate the symptoms.3 Hence, motivational interviewing was attempted to help Maria in quitting smoking. I started the motivational interviewing session by exploring the stage of change Maria was at. According to Maria, she has thought of quitting but it was very difficult because smoking provide her a means to relieve anxiety and depression. She also expressed that she was not ready to quit. From here, it can be deduced the she is at pre-contemplation stage. Subsequently, I asked for her permission to discuss about this issue, emphasizing that the decision of quitting is up to her. She agreed and in return, I give affirmation by thanking for her willingness to talk about quitting. To elicit the ‘change talk’, I started by further exploring the source of her barrier. She told me that her medical conditions and the need for surgery were making her depressed. From here, I presumed that her concern about health could be a good motivator. Then, I asked her the reason as to why she has thought of quitting. In response, she said that she wanted to be healthier and that she was aware of the disadvantages of smoking as her GP had always advised her to quit. Furthermore, smoking had also become a financial burden for her. At this point, I summarized that her goal was to improve her health. Hoping to develop a discrepancy between smoking and her goal, I asked her to think about the advantages of quitting smoking. She replied that by quitting smoking, she might be able to become healthier and save some money. When I asked her about her ability to make the change, she replied with ‘I really don’t know.’ As I was facing resistance, I tried t o find an alternative question. When she was asked about what she would do to make the change, I got a similar reply ‘I am not sure.’ With her permission, I introduced her to the quit line. Finally, I concluded with reiteration of the discrepancy between smoking and her goal to become healthier. A brief evaluative session was done before a restorative procedure when I updated her medical history. She told me that she just had a biopsy done, suspected with breast cancer and still using cigarette to relieve stress. Due to time pressure, the session stopped here. Judging from Maria’s response during the conversation, it can be seen that although I have successfully encouraged her to think and talk about the issue, the intention of quitting is low. The response ‘I really don’t know’ and ‘I am not sure’ suggest that she is highly in doubt of her ability to quit. In addition, it is clear that cigarette as a stress reliever is a strong ambivalence that stops her from quitting. I feel that the session was a good start for both Maria and I but there is still a lot of improvement needed. To illustrate, I lack the experience in giving appropriate affirmations. There were a few instances where my affirmations were rather awkward. Besides, I need to improve my skill in complex reflection. For instance, when she talked about the source of depression which was her health, I could have leaded her to a new thought whereby smoking cessation can improve health and hence, reducing the source of depression. I could have also asked Maria to compare the advantages and disadvantages of smoking. This might help her to recognize her goal and ambivalence better. As she has low confidence in quitting, there should be more discussion as to how help could make a difference.4 In conclusion, motivational interviewing can be a good approach to induce behavioural change in patients however practice is needed to develop the skills and to execute it effectively. References Doll R, Peto R, Boreham J, Sutherland I. Mortality in relation to smoking: 50 years’observations on male British doctors. BMJ 2004; 328:1519-1528. Sham AS, Cheung LK, Jin LJ, Corbet EF. The effects of tobacco use on oral health. Hong Kong Med J 2003; 9:271–277. Rebecca JT, Frank ES, Bernard R, Dimitrios T, Walter CW. Cigarette Smoking and Incidence of Chronic Bronchitis and Asthma in Women. Chest 1995; 108(6):1557-1561. David B. Rosegren. Building Motivational Interviewing Skills: A Practitioner Workbook. 1 edn. Washington: The Guilford Press, 2009.

The marketing activities of nestle

The marketing activities of nestle 1. INTRODUCTION In this report we are trying to investigate and analyse the Marketing activities of NESTLE. We have analysed the marketing strategies of nestle through identification of the Organisation Orientation, understanding the impact of the Marketing Mix, SWOT analysis and Competitive Advantage. 1.1 HISTORY OF NESTLE Nestle is one of the major food and beverages company in the world. It was established in 1867 by Henry Nestle, who was a trained pharmacist. The introduction of the company in the market was through the development of an alternative source of infant nutrition for mothers who were unable to breast feed and named it as Farine Lactee Nestle. He chose his surname Nestle which means a little nest for his companys name logo. In 1904 Nestle introduced its chocolates in the market. But when the availability of raw materials reduced during the First World War, Nestle purchased lot of factories in U.S and increased their production to twice as their pre-war production. Immediately, after the end of the war consumers switched back their choice to fresh milk due to which Nestle recorded its first loss. However they streamlined their operations and brought production in line with sales and thereby dropping the debts. The 1930s saw Nestle introducing several new products like Milo and Nescafe. Nestle achieved considerable growth after the end of Second World War because of diversification within the food sector. The sales of Nescafe instant coffee quadrupled between 1960 and 1974. In 1980s Nestle drew flak from many organizations on account of promotion of infant formula over breast feeding which allegedly led to death of infants in less developed countries. The boycott of Nestle products was suspended in 1984 after Nestle agreed to comply with the international code. Nestle had major acquisitions of the Italian mineral water company San Pellegrino, Spillers Pet Foods in UK in the year 1990s, and Ralston Purina in 2002. Nestle also formed a merger with Anglo-Swiss Condensed Milk Company with the aim of widening its product range and merged its ice cream business with Dreyers in U.S. Since its entrance in the market, Nestle has prospered in various product innovations and business achievements due to which it had become the major Food and Nutrition Company in the world. In 2010, Nestle was also recognised as the top 4th Innovative Company among the Innovative companies for food for by the Fast Company Magazine. Nestle has introduced a wide range of products like chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water, food products, pet foods, pharmaceutical products and even cosmetics in the family of NESTLE. They diversified beyond food industry by acquiring a major share in LOrà ©al cosmetics and acquired an American pharmaceutical company, Alcon Industries. In all these products one common outcome is the high quality of NESTLE. There are several important rules in the companys strategy. Few of them are mentioned below: While sustaining a balance in terrestrial activities and product lines, the firms goods are grown through innovation and restoration. The priority is given to Long-term prospective rather than to short-term performance. The aim is to deliver the best and most reliable products to people 2. ORGANIZATION ORIENTATION There are different types of business orientations: 2.1 PRODUCTION ORIENTATION Brassington Pettitt (2006:12-19) believe that production orientation emphasizes on availability and affordability of the products and thus production oriented companies concentrate on efficient production and distribution techniques. Jobber (2001: 4) says that production oriented management believes in attaining economies of scale as their primary goal by producing only a small range of products or defining business by its production facilities. In production orientation their key focus is on their current capabilities of production. 2.2 PRODUCT ORIENTATION According to Adcock et, al. (2001:17) product orientation is concentrated on products rather than needs and wants of customers. Companies following product orientation are interested in the quality, design of products which have greater value for money. Brassington Pettitt (2006:12-19) say that these companies assume that the customers are interested in the products and that they are interested in the quality. 2.3 SALES ORIENTATION According to Brassington Pettitt (2006:12-19) sales oriented organizations believes that the products are sold, not bought. They emphasize on personal selling and other sales techniques, assuming that the consumers are reluctant to purchase. Adcock say that sales orientation concentrates on promoting the products and that this is effective only for short time period. 2.4 Marketing Orientation: Adcock (2001) says that market orientation occurs when the customers identify the difference in a company and when all the benefits offered to the customers are measured. According to Jobber (2001) marketing oriented companies focus on the customer needs and for them the opportunities arise from the changing needs of the customers or market. Brassington Pettitt (2006:12-19) believe that an organization which is concentrated in its marketing and production activities with the understanding of the customer needs and satisfaction is market oriented. The main advantage of a company being market oriented is that it would have a higher customer value and there would be a consistency in superior performance in the business. Nestle concentrates on their consumers and tries to understand their physical and emotional desires. They have a wide range of products and consumed by all age groups. Nestle try to understand the economic, geographic and social factors which affects the diets of the consumers and try to concentrate on the nutritional and health value of the products. Example Nestle have used their research and technological expertise to their ice cream products to lower the calories and fats and yet to have the same taste (http://www.nestle.co.uk/ourbrands/productrange/icecream/). They have also introduced sugar free products in their confectioneries like Polo and lower sugar products like Kit Kat Light. Nestle also have concentrated on the lower-income consumers and made their products available at affordable prices while providing a diet compensating the local dietary deficiencies and including relevant nutrition. Nestle also try to understand the motivations, routines, decision making and purchasing habits of the customers by spending time with the people. Example: Nestle employees spent three days living with people in suburbs of Lima in PERU to understand their everyday aspects of their life, and based on their understanding they sold relevant products in the local markets and stalls (http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8). Another example of Nestlà ©s consumer focus the launch of Jenny Craigs weight management programme in France on 8th March 2010 (Press Release 2010, http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/Jenny_Craig_launch_in+Euro pe.htm?Tab=2010) and they offer menus and lifestyle advise in response to individual consumer needs. Thus its clear that Nestle is a Market Oriented company since they try to understand the customer or market needs and produce products accordingly to achieve the organizations goals. And they believe that people are the main strength of the company. According to Narver and Slater (1990) marketing orientation comprises of three main components: Customer, Competitor, and inter-functional coordination. Customer orientation includes all the aspects of buyers in the designated area and competitor orientation includes the information about the competitors in the targeted area whereas inter-functional coordination involves the delivery of superior value for the target customers by the efficient use of available resources. 3. MARKETING MIX The Marketing mix is a set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market (Armstrong and Kotler, 2001). This is mainly used by organisations to increase the demand of their products in the market by understanding the customer wants. Most of the marketing practitioners regard marketing mix as a tool as a tool for transaction marketing and the archetype for operational marketing planning The above fig describes how a company could by research and successful adaptation can understand and develop products to match the customers requirements. According to Baker (1999: 303), by understanding and matching the needs of the customers efficient management of marketing mix is possible. 3.2 COMPONENTS OF MARKETING MIX Impact, Positive and Negative 3.2.1 PRODUCT Kotler and Armstrong (2001) define a product as any entity that can be offered to a market by a company for attention, acquisition, use or consumption that might satisfy the needs of their customers. 3.2.1.1. Product Mix Product mix is the total range of products that are manufactured by a company. The major aspects to be considered in product mix are explained below. Research on the reciprocal effects of brand extensions suggests that failure, poor quality, or low typicality of an extension has an adverse effect on the parent brand evaluations (Kumar, 2005:183). In the case of Nestle, the sales of noodles dropped after it introduced Atta noodles in 1996 as the consumer response was adverse. A Nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality Packaging: Packaging involves designing and developing a cover for a product in order to make it attractive to the consumers. Packaging was just a means for protecting the product in the past, but today increase in competition has resulted in the need to differentiate the product from those of its competitors to attract the customers and to describe the features of the product in order to gain consumer recognition. Poor designs can be one of the reasons for reduction in sales of a product due to less customer satisfaction. Nestle uses very attractive packaging as one of their main marketing strategies. For its efforts, Nestle has won several accolades such as the Silver Star and Best in category as Best Packaging Innovation leading to a significant reduction in household waste by the British Institute of Packaging for the Dairy Box biodegradable tray which is manufactured by using renewable resources. 3.2.1.2. Product Growth Strategies The emphasis in product portfolio analysis is on managing an existing set of products in such a way as to maximise their strengths, but companies also need to look to new products and markets for future growth (Jobber 2007:405).The most efficient way for analysing the opportunities for growth in an organization is the Ansoff Matrix. 3.2.1.3. Market Penetration Market penetration is the process of increasing its customer base in the existing market by winning over the customer base of its competitors for further growth by means of advertisements, promotion, price cutting, differentiation and seeking new segments. This can be achieved by acquisitions in the case of Nestle, when it acquired Kit Kat from Rowntree in 1988 (http://www.thetimes100.co.uk/case-studykit-kat-revitalising-brand-leader7-52-2.php) and Kraft Foods frozen pizza business in March 2010 (http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/Kraft+pizzas.htm). Nestle became the 2009 processor of the year by growing sales in Nestles SAs operations in the various operations through growth and acquisitions. 3.2.1.4. Product Development Product development involves the development of new product ranges for an already existing market for further growth. One way of product development is replacing the old product with a newer version. Another means of achieving this is to expand its product line thereby providing more choices to the customers. Nestle has opened a global Research and Development Centre in January 2010 for developing a new generation of Cereal based snacks and Biscuits 3.2.1.5. Market Development Market development entails the promotion of new uses of existing products to new customers or the marketing of existing products (and their current uses) to new market segments. Nestle has launched the Jenny Craig weight management programme which is an existing business for the past 10 years in the United States, Australia, Canada and New Zealand to the new market in France in March 2010. 3.2.1.6. Diversification Diversification can be achieved either with related products and markets or unrelated products that are totally unconnected with the existing products and markets. Nestlà ©s Product Diversification is clearly evident from its product portfolio where they have pet foods which are different from the other products. 3.2.1.7. New Product Development Development of new products is vital for the sustenance of any organization as it is essential for their growth. In order to develop a successful product, a company must have an understanding of its customers, the markets in which they operate and its competitors. The figure below shows the key steps involved in a new product development process. Idea Generation The new product development cycle starts with the generation of an idea of the product. The major sources of new product ideas may be internal sources such as the research and development team of the company or external sources like competitors, brainstorming sessions for customers, the suppliers and distributors of the company etc. who can all act as sources of ideas for the organization. Idea Screening This stage involves the careful scrutinizing of the ideas from idea generation stage to select the good ones and drop others by evaluating them against certain general criteria. Concept Development and Testing In this stage a concept of the screened idea is developed. A product concept is the comprehensive version of the idea stated in meaningful consumer terms (Armstrong and Kotler 2001:269). Concept testing involves the evaluation of the performance of the product concept by presenting it to the consumers. Marketing Strategy Development This stage involves the development of a primary marketing strategy based on the product concept before introducing the product into the market. Business Analysis This stage comprises of an analysis of the sales, costs and the projection of profits for the new product to find out whether it satisfies the needs of the company. If it does, then the product moves on to the next stage. Product Development If the product satisfactorily passes the business analysis then it is sent for product development which involves the development of a physical product by the research and development wing of the company. Then this product may undergo rigorous testing to ensure the safety and efficiency of the product. Test Marketing In this stage, the product developed is introduced into a realistic market segment. Test marketing lets the company test the product and its entire marketing programme- targeting and positioning strategy, advertising, distribution, pricing, branding and packaging and budget levels. Commercialization Commercialization of the product involves the introduction of the product into the market. The major factors to be considered in this stage are the timing of launching of the product and the choice of markets to introduce the product. Nestle has been at the forefront of developing new customer- centric health products and their researches are aligned with consumer and business needs. For example, Nestle has made the vital breakthrough in Nutrigenomics, a study of effects of food and the constituents of food on gene expression. The researches in the field have enabled Nestle to achieve targets for developing a diet to manage canine osteoarthritis in an improved manner. 3.2.1.8. Life Cycle of a Product The life cycle of a product consists of four stages: Product development Product introduction Growth Maturity Decline Product development stage starts with the generation of an idea for a new product by the company. Product introduction is the phase where the product is introduced into the market. For example, consider the case of Maggi noodles. Nestle India Ltd. (NIL) introduced Maggi noodles in India in 1982. With its introduction, NIL created an entirely new food category instant noodles in Indian market. Nestle attained the market leadership with this product in its category because of its uniqueness. Maggi Noodles Growth stage involves the period of the product being accepted by the customers and increase in profits of the company. The introduction of a new product can alter the structure of the market by creating new benefits (Shocker, Bayus, Kim 2004:29). At the time of its introduction in India, Maggi noodles enjoyed around 50 percent market share in its segment. Maturity stage is denoted by a fall in sales growth of the product. The profit also falls due to increased expenses incurred for marketing the product efficiently against its competitors. Decline is the stage where the sales of the product decreases and the profits fall drastically. In 1990s, Maggi faced a decline in sales owing to the increase in popularity of its competitors. It was also because of the change in formula of Maggi noodles. NIL reinstated the old formula in 1999 and also launched soups and cooking aids under Maggi Brand name after which the sales increased 3.2.2. PROMOTION Stanton and Futrell (1987:418), describe promotion as an important element of marketing mix which aims in informing and persuading the market about the products and services of the company. According to Baker (1999, 310) the method of communicating the product offer which is made by a company to match the needs of the customers and to persuade them to try the product is Promotion. They feel that the significance of promotion increases when the distance between the producers and customers increase and as the number of customers increase. Promotion activity does not depend on the demand; even if the demand is high promotional activities should go on in order to keep the manufacturers name before the customers. Nestle uses promotion as one of the major source to reach their customers to make them aware of the different products introduced in the market and the value of the products introduced. Promotion Mix according to Armstrong and Kotler (2001:387) also called as marketing communication mix consists of all the promotion tools in a perfect blend which an organisation uses to promote its products. Nestle adopts a promotion mix with a perfect blend of several different promotion tools to promote the value of its product and make the customers aware of their different products. 3.2.2.1. Promotion Tools PERSONAL SELLING: According to Stanton and Futrell (1987: 418), personal selling is mainly used when the market is geographically concentrated (Few customers) and when the products are custom made. It is defined as a face to face communication with buyers in the aim of pursuing the customers to purchase by Simon(). Its a one to one marketing. Tele marketing, door drops inserts, Door to door selling are all techniques used in personal selling. ADVERTISING: Advertising according to Groucutt (2005:215) is to communicate to a specific audience to stimulate action and its success is in the way the right information reaches the right person at the right time. Majaro (1993) say that advertising is any paid form f non-personal communication of products, services or ideas through a commercial media. (Stanton and Futrell, 1987) Promotion through advertising is mainly done when the market is geographically dispersed or when the product is standardised. Nestlà ©s advertisements are well known in the market and they have made sure that the advertisements are attractive through all the possible media. Internet is one of the latest media used by nestle to promote their products, where they have different websites hosted for different products. Different strategies for each product like online competitions and distribution. HOW ADVERTISING WORKS Tim Ambler and Demetrios Vakratsas have formulated a framework for studying how advertising works for a company. They have considered the input to be advertising own and competitive brands. Scheduling the media and message contents are the motivation factors or triggers the consumers response. Cognition, the thinking dimension of a persons response, and affect, the feeling dimension, are portrayed as two major intermediate advertising effects (Ambler, Vakratsas, 1999:26) SALES PROMOTION: Sales promotion represents non- media campaigns such as sampling displays, shows, exhibitions and contests (Majaro, 1993:35). Stanton and Futrell (1987:418) believes that sales promotions one of the fastest growing promotional methods these days. Free samples, Money off coupons, extra value offers buy one get one free, bundling, privilege points are all different methods used in sales promotion. Nestle also uses sales promotion as one of their promotion tools by offering programmes like every day eating coupon codes and discounts and offers for online shopping on nestle products. PUBLICITY: Publicity is a promotional method where the organisation is not paying for the communication about its products and is benefiting from it (Stanton and Futrell 1987:419). This occurs either through a non-personal news story appearing in a mass medium or is delivered by a person in an interview or a speech. Publicity is achieved mainly through public relations activities. According to Jobber (2007) sponsorship provides more opportunities for publicity in the media. Nestle is a well known brand in the market and its fame describes its publicity and the further publicity occurs during various interviews of officials of nestle. Publicity for nestle also occurs during the launch of every new products and when the annual sale reports are published. This publicity obtained by nestle is not by paying any of the media. PUBLIC RELATIONS: According to Groucutt (2005:224) public relations is a means of communication used by organisations to deal directly with the customers and vice versa. There are different departments in organisations which deal with all issues or concerns of the company with any other organisation or individuals. Nestle, public relation activities is evident from how they try to communicate with government organisations as well as the customers about the different issues that they face. Through public relations nestle try to bring to the attention of all the customers and organisations concerned about the various issues or concerns and the current approach they are taking towards these concerns. 3.2.3. PRICE Price is defined as the value of a product that we get in return for all the effort that was taken for its production and also for marketing of the same product. Price is the revenue earner so it is considered as the odd one in the marketing mix. It is also considered as an important market tool which is visible to both customers and competitors (Baker 1985). The price of a product depends on a number of factors like, changes in technology, effect of suppliers, competitive pressure and the increasing price sensitivity of the customers. Price is also directly dependent on the demand of the product. If the demands increase the price will also increase and vice versa. Consumers generally show a keen interest in tracking the prices of the products which they usually purchase. This enables them to analyse the attractiveness of the product and be vigilant about the changes in price of the product, thus enabling them to compare the prices of the product in various stores (Vanhuele and Dreze 2002:72) 3.2.3.1. Pricing of the Product Companies usually do not set a single price, but rather develop a pricing structure that reflects variations in geographical demand and costs, market-segment requirements, purchasing timing, order levels, delivery frequency, guarantees, service contract, and other factors (Kotler, Keller, Brady, Goodman and Hansen: 2009). According to David Jobber, pricing of a product mainly depends on 3 factors: cost, competitor and the market. COST ORIENTED PRICING The most common method of pricing of a product is cost oriented pricing, in which it is divided into full cost pricing which involves the calculating of cost of all labour and materials and direct cost pricing which involves the calculation of only those costs that are likely to rise as output increases. COMPETITOR ORIENTED PRICING The approach to pricing which only depends on the competitor rather than costs when framing a business is called competitor oriented pricing. Every consumer will judge the price of a product by comparing it with a similar product in the same range which is produced by their competitor (Kotler, Armstrong, Saunders and Wong 2001). MARKET ORIENTED PRICING Market oriented pricing is one of the important area which depends on competiveness of a product in the market. For a new product the positioning strategy controls the pricing and for an existing product price will depend on the strategic objectives. 3.2.3.2. Price-Quality Relationships Price is directly dependent on the quality of the product. As the quality of a product increases the price also goes up. Nestle is a quality focused company and hence to compete with current market it need to carry out the pricing process of the product very carefully. Nestle is a very successful company and all its products are at affordable prices. PRODUCT LINE PRICING Most of the companies usually develop product lines rather than single products. In product line pricing the management must decide on the pricing steps to set between various products in a line (Kotler, Armstrong, Saunders and Wong 2001). In product line pricing, cost difference between the product in the line, evaluation of customers and also the competitors products with small price difference is also taken in to account. EXPLICABILITY Explicability is defined as the capability of sales people to explain a high price to customer. In market customer demands the economic justification of product prices. If the sales people fail to give a clear idea of the product development stages, it will reduce the value of product. As Nestle is very innovative it needs a high financial support for its RD and it is not easy to give idea about the product development costs to an ordinary customer. COMPETITION Competition plays an important role in the cost consideration of a product in a business. The main competitors of Nestle are Heinz, Kraft, ConAgra, Mars Incorporated, Hershey, Cadbury, General mills etc. Since all their main competitors are also well branded, they cannot price a product without analysing the competitors pricing. But the main advantages behind their successful pricing are that they are very superior in its market position. NEGOTIATING MARGINS In certain market customer expects a price reduction in some products. Competitive discounts, fast payment discounts an annual volume bonus and other promotional allowances come under this category. Nestle and its negotiations with its suppliers made them to gain a good reasonable margin in all its goods. EFFECT OF DISTRIBUTORS/RETAILERS Well qualified suppliers and efficient retailers is also a factor which affects the price of a product. If a distributor supplies a product with high price or a retailer sells a product in high margin it will cause the variations in price of the products. Nestle itself agreed that their distributors are well developed and hence the company can control the price of its products. POLITICAL FACTORS Nestle sometimes blames the policies of governments for its poor reflection on the exports. Some of the government policies which results in increase in packaging cost makes the product less competitive in the global exporting market. 3.2.4. PLACE Armstrong and Kotler (2001) describes place as the activity of a company to make the products available to the customers. 3.2.4.1. Place Strategies The major factors to be considered while formulating a place strategy are Channels, Coverage, Assortments, Locations, Inventory, Transportation, and Logistics. Channel distribution strategies deal with the decisions on making the products available to the target customers in usable condition. A channel of distribution is the combination of institutions through which a seller markets the products to the user or ultimate consumer (Peter, Donnelly 2004:145). As the time and finances required for setting up a channel of distribution are comparatively high, the place strategies are often critical for the success of a firm. The channels of distribution can be of two different types on the basis of the targeted consumer. It may differ when the end user of the product is a consumer or an organization, the Consumer Marketing Channel and the Business Marketing Channel. Nestle adopts the consumer marketing channel where the products from the producer reaches the consumer through the wholesalers or retailers. Nestle has e-marketing for some of its products where the products reach the consumers directly from the producer. According to Donnelly (2004:150), the channel of distribution strategic decisions are determined on the basis of the following factors. Distribution coverage required Degree of control desired Total distribution cost Channel flexibility Distribution coverage may vary based on the features of the product, the market and the target customers. The company may opt for intensive distribution, selective distribution or exclusive distribution. In the case of intensive distribution, the company tries to sell the product through the maximum number of retailers and wholesalers. In selective distribution, the company may limit the number of wholesalers and retailers which are the best in that market while in the case of exclusive distribution; the manufacturing company may provide exclusive rights for distributing the product to only one or a few distributors. Nestle has adopted intensive distribution strategy in order to make its products available to a large customer base. Nestle products are available through a large number of retail outlets. Besides this, Nestle has also launched an e-shop for promoting its confectionary in Japan which allows the consumers to buy Kit Kat chocolates online. The coverage of Nestle is world-wide as it has a wide distribution channel and several manufacturi

Lord of the Flies :: essays research papers

Simon is perhaps the most important character in the novel for he is the first and only character to come to the realization that the Beast is inside them all, and is not represented by a physical manifestation. Simon is a follower, not a leader. He believes and trusts what Ralph, his leader, says. That’s why he mentions that the beast could be inside all of them once, and immediately discards that because Ralph doesn’t think so. His confrontation with the Lord of the Flies is the only way he can liberate that information to himself. The encounter begins with â€Å"Even if he shut his eyes the sow’s head still remained like an after-image.† This represents the beginning of the fixation Simon is having on the head, thinking of it even after he shuts his eyes. Golding then points out that the pig had half shut eyes and were dim with infinite cynicism of adult life. Those details come back a little later. It’s at this point where Simon asks himself a question and answers it aloud. â€Å" ‘I know that.’ Simon discovered that he had spoken aloud†. â€Å"He opened his eyes quickly and there was the head grinning amusedly in the strange daylight, ignoring the flies, the spilled guts, even ignoring the indignity of being spiked on a stick.† That sentence shows the continuing evolution of the fixation Simon has in this encounter. The first thing he sees when he opens his eyes is the head, and he ignores every detail around it. This is when Simon comes to the realization that his original conclusion is credible, the one he let be because of Ralph. He looks away, trying to forget the head even exists, but cannot accomplish that task.. He pulls himself back to the head â€Å"Might not the beast come for it?†, simply because he believes the Beast is not a physical manifestation, therefore being impossible for it to come. According to Simon, the head seems to agree with him. At this point, he knows the Bea st doesn’t exist physically, but he is hesitant none-the-less. The head says â€Å"Run away [†¦] go back to the others. It was a joke really—why should you bother? You were wrong, that’s all. A little headache, something you ate, perhaps. Go back, child.† Simon is making excuses for himself through the pig. Here, the fixation on the head is nearly complete.

The Partiality Of Wholeness :: essays research papers

<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites Religious people believe in the existence of a supreme being. It has many attributes but two of the most striking are that it seems to both encompass and to pervade everything. Judaic sources are in the habit of saying that we all have a "share of the upper divine soul". Put more formally, we can say that we are both part of a Whole and permeated by it. But what are the relationships between the parts and the Whole? They could be either formal (a word in a sentence, for instance) or physical (a neurone in our brain, for instance). A formal relationship entails an impairment of the truth value of a sentence / proposition / theorem / syllogism with the removal of one or more of its parts. As a result, a part could be reconstructed to fit into an impaired Whole once the formal relationships (and the derivative truth value) are known. Things are pretty much the same in the physical realm: the removal of the part renders the Whole - NOT Whole (in the functional sense, in the structural sense, or in both senses). A part is immediately discernible: it is always smaller (size, mass, weight) than the Whole and it always possesses the potential to contribute to the functioning / role of the Whole. The part need not be active to qualify as a part - yet, it requires the potential to be active to do so. In other words : the Whole is defined by its parts - their sum, their synergy, their structure, their functions. Even where epiphenomena occur - it is inconceivable to deal with them without resorting to some discussion of the parts in their relationships with the Whole. But the parts are also defined by their context, by the Whole. It is by observing their place in the hyperstructure, interactions with other parts and general function of the Whole that we can assign the title ("parts") to them. There are no parts without a Whole. In this sense, it seems that parts and Wholes are nothing but language conventions, a way that we chose to describe the world that was compatible with our evolutionary and survival goals and with our sensory input. If this is so, then, being defined by each other, parts and Wholes are inefficient, cyclical, recursive, in short: tautological modes of relating to the world.

Psychological Analysis of Lee Harvey Oswald Essay -- Psychological Cap

On November 22nd, 1963 President John F. Kennedy was assassinated. It was concluded by The Warren Commission that the man who assassinated President Kennedy was 24 year old, Lee Harvey Oswald. Less than 48 hours after Kennedy was shot, while Oswald was being transferred to the county jail, he was assassinated. Lee Harvey Oswald was killed before he could undergo any psychological or psychiatric analysis, so it is impossible to know for certain what his mental state was at the time of President Kennedy's assassination. The Warren Commission states that they were unable â€Å"to reach any definite conclusions as to whether or not he (Lee Harvey Oswald) was ‘sane’ under prevailing legal standards (Warren et al., 1964, p. 375).† I do not believe that human behavior can ever fully be predicted. However, an analysis of Oswald’s childhood, as well as, his actions leading up to the assassination help us to understand the type of person Lee Harvey Oswald w as and give us an insight into his psychological state. Oswald had a troubling childhood to say the least. His father died two months before he was born in 1939 leaving him with no father figure in his life. Not only did the death of Oswald’s father leave him with without a father-figure, it â€Å"robbed him of a home and family life with constant parental figures (Abrahamsen, 1967, p. 869).† The death of Oswald’s father forced his mother to go to work, essentially leaving him without a mother as well. His mother sent Oswald, his older brother, Robert Oswald, and his older half-brother, John Pic, to an orphanage. Oswald stayed at the orphanage for thirteen months, until his mother married her third husband (Ewing & McCann, 2006, p. 22). Now that Oswald’s mother was remarried there w... ...brahamsen, David. (1967). A Study of Lee Harvey Oswald: Psychological Capability of Murder. Bulletin of The New York Academy of Medicine, 43, 861-888. Ewing, C.P., & McCann J.T. (2006). Minds on Trial: Great Cases in Law and Psychology. New York, NY: Oxford University Press. McAdams, John. (1995). Lee Harvey Oswald: Troubled Youth - Oswald Assessed by Psychiatrist Renatus Hartogs. Retrived from http://mcadams.posc.mu.edu/ hartogs.htm. Simon, Jonathan. (1998). Ghosts of the Disciplinary Machine: Lee Harvey Oswald, Life-History, and the Truth of Crime. Yale Journal of Law and Humanities, 10, 75-113. Warren, E., Russell, R. B., Ford, G. R., Cooper, J. S., Dulles, A. W., Boggs, A., McCloy, J. J. (1964). The Warren Commission Report: Reports of the President’s Commission on the Assassination of President John F. Kennedy. New York, NY: St. Martin’s Press.

Democracy and Pragmatism Philosophies: Approaches to “The Grapes of Wrath” Essay

In 1939, â€Å"The Grapes of Wrath† by John Steinbeck formed an agitation of excitement and controversy upon its emancipation. The book forced the American public into a heightened awareness of national consciousness. Influenced by the thoughts of several dominant American philosophies such as transcendentalism, democracy and pragmatism, Steinbeck creates a masterpiece that edifies Americans about their value scheme. This work of art finds its main lineage from three following elements of American philosophy: Emersonian Transcendentalism with its perception of the oversoul and conviction in the common man, Walt Whitman’s devotion of the common man and his credence in mass Democracy, and Pragmatism as advocated by William James and John Dewey. Transcendentalism Transcendentalism is a belief system that espouses a non-traditional appreciation of nature and includes intuition, individuality, and self-reliance. It initiated as a remonstration, in opposition to the general situation of society, and specifically, the state of intellectualism and the doctrine of the Unitarian church at that juncture. Transcendentalists’ fundamental principle is an epitome of spiritual state that goes beyond the physical and empirical aspects and is barely attained through people’s instincts, rather than through the dogma of conventional religions (Goodman). Steinbeck was indeed influenced by this philosophy and the ideologies of this are evident in his novel, â€Å"The Grapes of Wrath†. The author conveys the idea of transcendentalism to the readers through a range of exceedingly noteworthy characters. One such character is that of Jim Casey, a former reverend and long-time acquaintance of the Joads. As a preacher like none other, he does not give a sermon of the conformist thoughts of Christian faith. Instead, he sermonizes of the Emersonian tenets of the Oversoul. Jim Casey symbolizes a contemporary Christ form who desires to pass on spiritual solidity to migratory people heading towards the West (Steinbeck). Among the various correlations between Jim Casey and Jesus Christ are the following. Casey pays attention to the people, thinks deeply and philosophically about what is happening to them, and becomes a role model for most of the characters in the story. A quote from the narrative denotes the aforementioned similarities. â€Å"Muley is a lost soul. He wouldn’t come along with us† (Steinbeck). Casey in this quotation acts as Jesus Christ contemplating why Muley, depicted as one of His Apostles, would not approach and follow him. Alternatively, transcendentalism can also be seen in Ralph Waldo Emerson’s essay, which is entitled Nature. As indicated in his essay, he believes that a nation of men will exist because each believes that he is inspired by the Divine Soul which also fills all men with stimulation (Emerson). He closed the article by encouraging men for a revolution in human consciousness. â€Å"Emerson discards the Unitarian line of reasoning that miracles confirms the fact of Christianity and finds evidence for religion being more direct in creating a pious response† (Goodman). Democracy This is generally defined as the rule of the people where the individuals share in guiding the national activities, functioning either directly or by means of delegates, to manage their associations for their particular objectives. Equality is of great worth in considering this and would free persons as much as feasible from constraints which are not self-imposed. Steinbeck was also influenced by this philosophy and its ideologies are also reflected in his work. One of his characters, named Tom Joad, the oldest child of Ma and Pa Joad represents this. As we can cite in the book’s introduction, â€Å"Tom Joad gets a lift at a truck stop and tells the driver he’s paroled from prison in McAlester (for murder) and he’s headed home† (Steinbeck), the author unveils Tom as departing from imprisonment which symbolizes democracy and arrives at their place after being on the rampage. He subsequently learns a lot of things from their family friend, Jim Casey, and eventually matures in the course of their voyage, leaving their customary society to combat disparity (Steinbeck). In connection with advocating democracy, another avid supporter of this view comes with the poem referred to as â€Å"I Hear America Singing†. Walt Whitman, as the author, appears to have the love of all men and of mass democracy. Blessed with an exceptional ear for inner cadence, his application of a musical tone and mood all through the poem makes a connection to the concept of the free democratic structure in the society. Whitman expresses his considerably liberated, undulating, and continuing stanzas which invigorated the whole world of rhythmical style of writing, and particularly asserts that America has to establish its own modern dynamic and hearty voice. He made a hymn the whole time with his piece. His couplet embarks on presenting various people with different everyday tasks. In their daily lives each person sings â€Å"what belongs to him or her and to none else† (Whitman). Through his poem, he voices his belief that every American has pride in their life and vocation; thus, enhancing the concept of democracy. And for this, Whitman is honored as the Bard of Democracy, as the United States of America came to address the excellent writer. But needless to say, he also showed his support in democracy as affirmed in his letter to Emerson which states that â€Å"To freedom, to strength, to poems, to personal greatness, it is never permitted to rest, not a generation or part of a generation† (Whitman). Pragmatism Then as the final viewpoint, pragmatism is termed as a way of thinking wherein the certainty of a representation is considered by its uniformity with provisional consequences and by its realistic result. This prevails to be contrasting in doctrines that cleave to the idea that a fact can be achieved by means of deductive reasoning from a priori justification of premises. Furthermore, â€Å"the accepted wisdom is taken as merely a mechanism for sustaining the life aspirations of human beings and has no authentic metaphysical implication† (Shook). Steinbeck was also influenced by this philosophy and its ideologies are also apparent in his work. Appearing in the novel, when Ma Joad, the wife of Pa Joad and the matriarch of the family, addresses the people to †go on† (Steinbeck), it is a straightforward delivery of steadfast pragmatism. Ma is in fact the source of strength and determination for all of the family members and is especially close to Tom. Moreover, â€Å"She states that her thinking about the future would be too much. She has to take care of what’s in front of her† (Steinbeck). And as regards to advocating pragmatism, a proponent named William James, states that pragmatism is a specific philosophy in which beliefs are consequential as long as they have useful outcomes in tangible human events. He also believes that pragmatism is a worthwhile solution to some recent points of the word. James also claims that pragmatic values have certain attitudes which are eligible as true or false depending on how effective they attest in deed. Another proponent of pragmatism like James, named John Dewey, â€Å"maintains that the mind is an instrument for realizing purposes†(Goodman). According to him, in pragmatism’s moral facet, it holds that real knowledge and human values play as essential roles in the choice of means employed in order to attain an end. Both James and Dewey contend that a large extent of the discussion about the association of the mind to the body take effect from abstract uncertainties. They also claim that it is not essential to speculate the psyche as an ontological class (Shook).   References: Emerson, R. W. â€Å"Nature.† Pearson Education, Inc. New Jersey. Prentice Hall (2002). Goodman, Russel. â€Å"Philosophy of Dewey.† The Radical Academy. 2006. May 24 2007. . Goodman, Russel. â€Å"Transcendentalism.†Ã‚   Stanford Encyclopedia of Philosophy. 2007. May 24 2007. . James, William. . Shook, John. â€Å"The Pragmatism Cybrary.†Ã‚   2007. May 24 2007. . Steinbeck, John. â€Å"The Grapes of Wrath.†Ã‚   (1939). Whitman, Walt. â€Å"Letter to Ralph Waldo Emerson.†Ã‚   1656. May 24 2007. . Whitman, Walt â€Å"I Hear America Singing.†Ã‚   Pearson Education, Inc. New Jersey. Prentice Hall (2002).   

Emotional Intelligence in Leadership Essay

Abstract This paper explores the concept of emotional intelligence and the effects on leadership. The articles discussed in the paper analyzed the different array of qualities in emotional intelligence towards leadership. Emotional intelligence is a way of behaving and acting towards situations and people. Leadership styles must adapt to the situations and exhibit empathy at times to support the perception of caring. Through empathy leadership will exhibit thoughtfulness and caring in the eyes of the employee. Empathy is an emotion that human’s exhibit and how they exhibit the emotion in group’s settings can and will affect a leader’s perception. Men and women make up leadership in all facets of industry, but which one is better? Does it matter when all the variables are equal? Emotional Intelligence in Leadership Emotional intelligence and the influence over effective leadership styles go hand-in-hand in successfully leading individuals. In today’s growing industry the cry for effective leaders is immense, so to become an effective leader emotional intelligence must be understood. Leadership is in everyone’s life whether personal or business and to be effective a person must be diverse in an I.Q. – Intelligence sense and E.Q. – Emotional sense. To understand emotional intelligence an understanding of the emotional intelligence theories development by Daniel Goleman will be analyzed. A person must understand what competencies make a great leader, so the relationship of a great leader versus a poor leader is analyzed. Facts are considered towards leadership styles and emotional intelligence from a male and female leadership stance. Which sex is better at emotional intelligence and will that make either more effective in leadership? What is Emotional Intelligence? Many psychologists have identified emotional intelligence or versions of emotional awareness over the years (Goleman, 2012). The research began with analyzing people and their intelligence levels based on cognitive attributes (Norwack, 2012). A Brief History. According to Goleman, the earliest research began with Robert Thorndike in 1937 (Goleman, 2012). Thorndike began exploring the emotion concept of psychology and how the affects the theory social intelligence (Goleman, 2012). From Thorndike to David Wechsler delivered additional theories on emotion and how it plays in professional progress (Goleman, 2012). Wechsler named three essential elements to his theory – affective, personal, and social factors contribute to a person’s ability to succeed in life (Goleman, 2012). The next significant progress in the theory of emotional intelligence came from Howard Gardner in 1983 (Warwick & Nettelbeck, 2004). Gardner proposed a model of â€Å"multiple intelligence† (Goleman, 2012). His â€Å"multiple intelligence† model depicts seven kinds of intelligence that incorporated two personal varieties; knowing one’s inner world and social adeptness (Warwick & Nettelbeck, 2004). Gardner developed the model and Peter Salovery and John Mayer defined emotional intelligence in terms of the ability to monitor and regulate one’s own and others feelings and to use feelings to guide thought and action (Warwick & Nettelbeck, 2004). The last piece to the history segment is Daniel Goleman’s addition to the emotional intelligence psychological realm. Goleman identifies five basic emotional and social competencies (Goleman, 2012): * Self -Awareness * Self -Regulation * Motivation * Empathy * Social Skills These five competencies are analyzed to rate successful leaders further in the paper. Goleman helped develop the application of this theory to leadership styles and principles (Warwick & Nettelbeck, 2004). Competence of Emotional Intelligence in Leadership There are two types of competence models identified in performing exceptionally as an effective leader. The two competencies must be understood to gain a more precise understanding of the contribution of emotional competence has in the leadership role (Walter, Humphrey & Cole, 2012). Threshold Competencies. The first competency is the threshold competencies; this model addresses those that people need to perform the job. These are the minimal skills needed to carry out the tasks associated with given position. Most organizational competence models fit into this category (Walter, Humphrey & Cole, 2012) Distinguishing competencies. The next competency focuses on the exceptional leader. Distinguishing competencies are those that allow the effective leader to stand out from the poor leaders (Goleman, 2012). This is usually the traits of an outstanding leader who uses vision as an example to bring a company out of a slump (Walter, Humphrey & Cole, 2012). The distinguishing competencies are qualities needed to perform superbly (Walter, Humphrey & Cole, 2012). Case Study: Effective Leadership. According to Goleman, a study of emotional competence in leadership was performed at Hay/McBer in Boston by Lyle Spencer Jr. with Wei Chen (Goleman, 2012). The analysis of more than three hundred executive level leaders from 15 global companies showed that six emotional competencies were distinguished from the average (Goleman, 2012). The competencies consist of influence, team leadership, organizational awareness, self confidence, the drive to achieve and leadership (Goleman, 2012). Why are these qualities important in leadership? From a leadership standpoint Emotional Intelligence will support or determine a leader’s success (Dainton and Zelley, 2011). The Study. Warwick & Nettelbeck discussed a study completed by David McClelland of exemplarity leaders and the competencies they possessed (2004). The strengths in a wide spectrum of emotional intelligence ranged from self-awareness and motivation to social awareness and social skill. The only emotional intelligence capability not represented was self regulation, but adaptability, from this cluster, was 57% more common in the effective leaders (Warwick & Nettelbeck, 2004). Would women make better leaders? The next portion covers the effectives of empathy in leadership. Goleman addresses empathy as one of his five points of emotional intelligence. Over the years many papers have been written about women and their ability to be natural nurtures (Anonymous, 2008). Perhaps in a person’s personal life women are more empathetic then men. Significant research performed on the concept of women possessing a natural ability to be empathetic. When empathy is observed in the workplace or by a leader who has the upper hand men or women? Sex Differences. According to Goleman, men and women are compared in many ways (2012). He also goes on to describe the similar traits men and women poses and those traits cause behavioral characteristics. The results from test data gives a bell curve pattern when graphed and allows psychologist to review the similarities and differences between the sexes (Goleman, 2012). The idea behind specific sex abilities to be better at leadership based on their individ ual design would be acceptable. The idea that a specific sex is better just because they were born with female or male ingenuity is difficult to prove (Norwack, 2012). Data around empathy. Many studies are conducted and have been conducted by psychologist around the world with mixed feelings around which sex is better at a specific subtopic (Greenberg, 2005). Leadership uses many concepts and one concept in particular is empathy. Women in western culture tend to develop this naturally due to the way western culture influences women (Greenberg, 2005). Greenberg, goes on to describe the western woman as one of empathy and describes tests and experiences women have over men (2005). Profile of nonverbal sensitivity. At Harvard two professors tackled a challenge to solve the age old question are women more empathetic than men (Goleman, 2012) Professor Rosenthal and Judith Hall performed a verity of psychological test to measure the level of feelings. Nonverbal sensitivity to emotional reaction is the name of the test (Greenberg, 2005). Dr. Rosenthal film clips are filtered so that the person watching the emotional body language is seen and the words cannot be heard (Greenberg, 2005). Rosenthal and Hall found women performed better on average than men at guessing the people in the clips emotion (Greenberg, 2005). Micro-emotions. Greenberg states people leak small emotions called micro-emotions (2005). The emotions allow people to express body language and tone of voice in small increments to the receiver of the signal (Greenberg, 2005). People who work in law enforcement or interrogation tend to illustrate this ability so that they may sense if a person is truthful or lying (Greenberg, 2005). Sex differences tend not to portray a strong advantage in this category. Practice is a definite must to hone and build the skill to better understand situations around emotional intelligence (Greenberg, 2005). Empathetic accuracy. The ability to sense and understand people’s thoughts through their feelings is defined by Goleman as empathetic accuracy (2012). Goleman experimental methods assess empathic accuracy and illustrate emotional response by asking people to depict an emotion of someone they see (Goleman, 2012). Goleman conducted a range of test involving test subjects. The test subjects watched conversation and evaluated people and attempted to figure out their feelings (Goleman, 2012). Psychologist than compared the result against the emotional person’s own narrative. Goleman went on to describe women did not perform better than men in a series experiments (2012). There was no evidence of a female intuition advantage and Goleman goes on to associate that women have a distinct willingness to be empathetic. Greenberg describes women as wanting to be empathetic and men not so much (2005). Which sex is better with Emotional Intelligence? Based on the data above the so called sex difference toward empathy would argue that men are latent in their ability for empathy, but less motivated to be empathic (Greenberg, 2005). So much that men tend to see themselves in terms of a tough guy. Men have less motivation to seem sensitive in most cultures because that seen as a sign of weakness (Goleman, 2012). Why is Emotional Intelligence Important? When reading different articles about Emotional Intelligence the question purposed by people is â€Å"why is Emotional Intelligence important?† (Norwack, 2012). Emotional Intelligence is important element to build strong leadership (Norwack, 2012). The best way to explain Emotional Intelligence in general is through three premises (Norwack, 2012): 1.Emotions are important in both work and non-work interactions (Norwack, 2012). 2.There are individual differences in the capacity to perceive, understand, use, and manage emotions (Norwack, 2012). 3.Differences in Emotional Intelligence are important in some contexts and less important in others (Norwack, 2012). Norwack described Emotional Intelligence best as â€Å"the ability to perceive and express emotions, understand and reason with emotion, and regulate emotion in self and others† (Norwack, 2012). As an effective leader knowing about employees will be the key to success towards employees respecting his or her leader. Conclusion Why is Emotional Intelligence so important? From a leadership standpoint Emotional Intelligence will support or determine a leader’s success (Dainton and Zelley, 2011). Emotional Intelligence in today’s business world demand leaders to be transformational to be successful in leading people (Norwack, 2012). Dainton and Zelley describe two types of leadership used in today’s business Transactional and Transformational (Dainton and Zelley, 2011). Transactional removes the care for people factor out of the equation and causes leaders only concern for results which, develops a lack of flexibility for employees (Dainton and Zelley, 2011). Transformational leadership allows leaders to use the tools to understand their emotions and how they affect the ability to lead effectively (Dainton and Zelley, 2011). Norwack points out three factors of emotion that must be understood and utilized with transformational leadership styles (Norwack, 2012). 1.Emotion Perception relates to awareness of others and their emotions (Norwack, 2012). 2.Emotion Understanding relates to the ability logically to label or empathize with others (Norwack, 2012). 3.Emotion Management controlling the emotional stress of a leader and others effectively (Norwack, 2012). Daniel Goleman describes all these factors in his book and teaches these concepts as a consultant. Large companies like Bowing, Raytheon, and IBM use these concepts to develop current and future leaders for their companies. Effective leadership is a must in today’s business world to thrive and succeed (Norwack, 2012). References Anonymous. (2008, February 04). Woman’s instinct is to nurture. Times – Picayune . Retrieved from http://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/416185791?accountid=27203 Antonakis, J., Ashkanasy, N. M., & Dasborough, M. T. (2009). Does leadership need emotional intelligence?. The Leadership Quarterly, 247-261. Retrieved from http://www.sciencedirect.com.ezproxy.libproxy.db.erau.edu/science/article/pii/S1048984309000174 cognitive. (2002). In A Dictionary of Philosophy, Macmillan. Retrieved from http://ezproxy.libproxy.db.erau.edu/login?url=http://www.credoreference.com.ezproxy.libproxy.db.erau.edu/entry/macdphil/cognitive Dainton, M., & Zelley, E. D. (2011). Applying communication theory for professional life: A